Quillfern: all five offers, as a demo.
3 flows, 8 emails, 4 AI ads, a search test, 1 automation and a prospect list. Quillfern is a fictional skincare brand we built to show the work, because client work is under NDA. It has no real sales, so we show no revenue numbers.
Drag to turn the bottleKlaviyo flows: 3 flows, 8 emails.
Subject lines, timing and preview text for every email in the build.
Welcome series
| Immediately | Welcome to Quillfern. Here's 10% for your first bottle. Your code, plus the 30-second morning routine. |
|---|---|
| Day 2 | Why 15% vitamin C (and not 20%) What the number means for sensitive skin. |
| Day 5 | What 4 weeks of Daily C looks like A week-by-week guide. Your code expires Sunday. |
Abandoned cart
| 1 hour | Your Daily C is still in your cart Saved for you, with free shipping over $50. |
|---|---|
| Day 1 | Questions before you buy? The three questions shoppers ask most, answered. |
| Day 3 | Last call on your cart Your 10% welcome code still works, until Sunday. |
Post-purchase
| Day 2 | How to use Daily C (so it lasts 60 days) Two drops, morning, before SPF. |
|---|---|
| Day 45 | Running low? Your refill ships free Timed to when a 30 ml bottle runs out. |
AI ads: 3 hooks, many formats.
Made from one product photo with AI image and video tools. In a real pack, each hook comes in 4 formats.
AI search: is Quillfern in the answer?
A sample of the 20-question test for a fictional brand, before any fixes. For a real client, the day-30 re-test shows what actually moved.
| Buyer question | Assistants that named Quillfern (illustration) |
|---|---|
| best vitamin C serum for sensitive skin | Not named |
| vitamin C serum under $60 | Not named |
| vitamin C serum for a simple morning routine | Named in 1 of 4 |
| vitamin C serum that doesn't oxidize fast | Not named |
| gift set for someone into skincare | Not named |
Fixes we'd make: product data with ingredients and price, an FAQ block on the product page, a vitamin C comparison page, and pitches to skincare editors.
Automation: reviews that ask themselves.
14 days after delivery, AI writes a short, personal review request. Every customer gets the review link; a score of 3 or less also alerts support with a draft reply ready.
Outbound: who should stock Quillfern?
A sample of the researched list. These are illustrative types, not real businesses.
| Prospect | Why they fit |
|---|---|
| Independent apothecary, Portland OR | Stocks 3 small-batch serums, no vitamin C on shelf |
| Boutique hotel spa group, 4 locations | Sells retail skincare in-room and at the spa desk |
| Clean beauty online marketplace | Vitamin C category has 6 brands, none under $60 |
| Skincare creator, 48k followers | Posts weekly morning routines, no current serum partner |
| Gift box company, corporate clients | Holiday box features a serum slot every December |